Audience Evaluation

Who would be the audience for your media project?

The target audience for this magazine are people who listen to metal music, and any sub-genres linked with metal. It is aimed at mainly males between the age of 13 and 30, however females sometimes fit into this genre. Other age categories can be included in this, mostly middle aged people, as they will have grown up with the birth of these genres, and so will have a previous knowledge of the content of the magazine. The audience will be interested in not just the music, but also events, people and objects linked with metal, and so will seize any good opportunity to read about the people or bands behind the music.

How did you attrack/address your audience?

I have addressed the audience in this product by using some edgy fonts for the younger readers, in association with the new feel of the genre, as being rough and harsh. I have also used bold and more sophisticated fonts for the older readers, to show their maturity. The language I have used is appropriate for all readers, as no complicated words are used, while still maintaining a level of sophistication and professionalism.

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