Representation Evaluation

How does your media product represent particular social groups?

Metal fans are represented in my magazine. Many social groups are part of this genre of music, including goths, metal heads, 'moshers' and nu metallers. The mainstream media represents these social groups as satanic, depressed, self-harming animals. This, however, is not the case, so I have tried to represent these social groups as accurately as possible. Other metal magazines, such as Metal Hammer, already do this, and so I tried to follow their example.


As opposed to the widely known stereotype of blood and violence surrounding the genre, I have tried to show a more mellow and friendly side to metal fans, one that is true and confronts this stereotype. I have shown in the content of the article, as well as the layout of the pages, that there is a sinister side to the genre as a whole, while still maintaining a feeling of informality, coupled with a sense of jocularity.


By using the 'I <3 NY' logo, I was looking to show that the genre has a different side from its commonly misunderstood stereotype. A few years ago, the guitarrist for a band named 'Pantera' was shot onstage. Shortly after his death, a reporter for a major magazine in America wrote an article concerning the event. Sympathising with the deceased's family and fans, he then went on to describe heavy metal fans and all linked with the genre as " Ignorant, semi-human barbarians who were filthy in attire and manner, intellectually incoherant and above all else, ugly to the point of physical deformity". This is a prime example of how the media feeds the general public a negative sterotype, as this is how the upper class (owners of most media institutions) see them.

The full article: http://forums.simcentral.net/showthread.php?t=51797

This is how the mainstream media would portray someone from this genre.

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