Future Publishing are the most likely institution to promote my magazine, as they already have music magazines for similar genres under their belt, including:
Metal Hammer - http://www.metalhammer.co.uk/
Total Guitar - http://www.totalguitar.co.uk/
Rhythm - http://www.rhythemmag.co.uk/
Future Music - http://www.futuremusic.co.uk/
Classic Rock - http://www.classicrockmagazine.com/
Classic Rock presents Prog. - www.classicrockmagazine.com/prog
With these already established magazines under the control of Future Publishing, I think that it would be benefitial for my magazine to operate under the guise of professionals in the area. Future Publishing already have a large market share of the audience for this type of magazine, and so are already familiar and popular with the target audience.
Distribution Evaluation
What kind of media institution might distribute your media product and why?
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